Video Production Packages
Starting at $150 per hour
DRIVE MORE TRAFFIC, ENGAGEMENT & ULTIMATELY ROI THROUGH OUR
VIDEO PRODUCTION SERVICES
We offer a complete set of services for creating videos for your business. Whether you need animated videos, product videos or something else, we are here to help.
Catch the attention of your customers. Expand your business. We will give you the results you need.
The Importance of
It’s easy to see why video content is so important and effective right now when you look at how people process information. Video format is easier to digest when compared to text content. That’s the reason why the whole world watches over 1 billion hours of Youtube videos each day!
As a business owner, it’s important to fully understand how powerful video is as a form of content in digital marketing and as a contributor to your ROI.
Why is video so effective today?
First of all, video is very engaging. People can spend a great deal of time watching videos. But more importantly, videos can lead to an increase in purchases. According to research, consumers who viewed videos are 64% to 85% more likely to buy. Those are significant numbers that every marketer and business owner should be aware of. We at LYFE Marketing like to utilize videos for our clients because it has a high ROI. In fact, more than 50% of marketing professionals agree that video has the highest ROI of any type of content.
Types of Videos
So, you want to incorporate videos into your marketing strategy, but what kind?
There are several types of videos that can be used for digital marketing. You have to make sure that the type of video you are making matches its purpose.
Explainer videos are perfect for showing how your business works or how your product or service can benefit your customers. These videos can also be used to help your customer service.
Explainer videos are also great to include in emails. In one study, when marketers included an explainer video in an email, the click-through rate went up by as much as 300%
70% of consumers prefer
to learn about a product through videos
Product videos are used to highlight the best features of an item that is being sold online. These videos are very useful because more than 70% of consumers prefer to learn about a product through videos.
Animated videos have their own unique appeal. The use of animation for explainer videos can be helpful because some concepts are best understood and illustrated through the use of animation. These types of videos can be so effective that they have been proven to increase conversion rates by as much as 20%.
Finally, if you want to build a strong relationship with your clients and give your brand more personality, then you could try doing live videos. These types of videos work best on social media platforms.
With the use of videos, you can make it clear that your product or service is what your customers are looking for and ensure its the best option available. Your videos should offer real value to your audience and not just focus on trying to sell your product or service.
Why You Need Marketing Videos
If you haven’t already started utilizing videos for digital marketing, now is the time! It’s predicted that by 2021, 80% of all the traffic on the internet will stem from videos. At this point, search engines consider video to be high quality content which is why videos are excellent for SEO (and don’t forget to have the videos optimized themselves!).
Another major reason why you should consider using videos for marketing is because most consumers say that videos help them in making decisions when buying products. In other words, you could be missing out on a lot of opportunities to close customers if you don’t use videos.
This is Our
VIDEO PRODUCTION PROCESS
We Take The Time To Understand Your Business Goals & Video Requirements
What kind of video do you need? Different types of videos require us to follow different processes. The first thing that we do is to coordinate with you and learn about you as a business and what kind of video you’re looking for.
We Get The Logistics Of The Shoot Ready
Once we understand the type of video that needs to be made, we are going to list the things required for making it. We may need a sample of your product for example or we may have to do a shoot in your office. We are going to go through every detail and square away any requirements for the video.
We Do Our Magic On The Day Of The Shoot
For product shoots, we typically do that in our studio where we have the right setup. For other forms of video that have to be shot on location, our team will go to the site and bring all of the necessary equipment.
The Editing Process
The editing portion in the video production process is just as important as the actual shoot is. The editing is where we will make sense out of all the footage that we took. This is where we add effects and animations that can reinforce the message that you want to deliver.
Review And Revisions
We will present to you what we have created and should you have any requests for revisions, then we will work on those. Once you are satisfied with the video, then we will deliver it to you in the final format that we have agreed upon.
Where to Place Your Videos:
There are plenty of platforms where you can use videos. First of all, they can be placed on your website. It can sometimes be a good idea to have a video on your homepage because it can increase the time spent on your page which is an important metric used by search engines for ranking sites. Videos are also effective when used on landing pages. In fact, videos are supposed to increase conversion rates by as much as 80%
You should also explore the possibility of using social media as a platform for your videos. Facebook, Twitter, and LinkedIn can all host videos posts and the algorithm behind all of those platforms favor videos typically. Instagram is known for its visual nature where video is always encouraged via posts, Stories, Lives and IGTV. Then there is Youtube which is the biggest video platform in the world.
In general, social media & search engines like Google are all platforms where you can also use video advertisements. Outside of organic posts on social media, strategic, targeted video advertisements can be powerful in driving the traffic and conversions you’re looking for.
Factors That Measure Your Videos’ Effectiveness:
Should you want us to also market your video after creating it, these are key factors that we typically look at to measure your video’s effectiveness:
In some ways, this is the most important of all the metrics concerning your video content. It is a measure of how interested your audience is in your video.
This is self-explanatory. This metric measures the number of times that your video has been viewed. Naturally, you want as many potential customers as possible to view your video. Different platforms measure “views” differently; some count it as “viewed” if someone watched 30 seconds or more, whereas some platforms count 3-second views. Employing our marketing services to further market your video after it’s been produced would give you the knowledge and expertise needed to navigate these metrics and discern which are the most important to review.
Social media should not be ignored when it comes to digital marketing. So when you publish video content, you should monitor how many times it is shared via social media.
CTR is not unique to video content. It’s a measure of the number of people that clicked on the link that came with the video. It’s an important metric that measures how effective the overall message of the video is and how many people clicked to your website or landing page from watching the video.
How can you tell if your video is actually doing its job of acquiring sales? We keep track of this for our clients by measuring the conversions made through the video.
Frequently Asked Questions
What type of results can I expect?
The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.
How much content do you recommend publishing each month?
Most small businesses blog weekly. The volume of content, or blogs, published varies for each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others send weekly or monthly emails.
How long are the blogs you write?
Most blogs range from 250 to 500 words. Though, the length may vary for each client. Some clients prefer longer and more content-heavy blogs, while others may prefer shorter and more frequent blogs.
How long are the contracts?
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
Are there any setup fees?
There is a one-time setup fee. It is primarily for getting you setup on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up any necessary email marketing accounts for you.
How long does it take to get started?
If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Who will be working on my account?
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working and marketing within your field or industry. This person will be your main point of contact. In addition to your digital marketing specialist, there will be an internal team working behind the scenes on your account. This is to ensure that you receive quality work and to resolve tough situations..
How will you learn my business?
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions we may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
How will you create content that fits my business?
In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the content marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.
Do I have to provide you with content for blogs?
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.